Privacy Policy

Effective Date:1/1/2025

At Midlife Merchant, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, [insert website URL], or make a purchase from our online store. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

Information We Collect

When you visit Midlife Merchant, we may collect the following types of information:

- **Personal Information:** When you create an account, make a purchase, or contact us, we may collect personal information such as your name, email address, shipping address, billing address, phone number, and payment information.

- **Non-Personal Information:** We may also collect non-personal information about your interactions with our website, including IP address, browser type, operating system, pages visited, and the date and time of access. This information helps us analyze trends and improve our website.

How We Use Your Information

We may use the information we collect for various purposes, including:

- To process your orders and manage your account.

- To communicate with you about your orders, including confirmations, updates, and responses to inquiries.

- To improve our website, products, and services by analyzing usage data.

- To personalize your shopping experience and provide tailored recommendations.

- To send you marketing communications, including newsletters and promotions, if you have opted in to receive them.

- To comply with legal obligations and protect against any fraudulent activity.

Disclosure of Your Information

Midlife Merchant does not sell, rent, or trade your personal information to third parties. We may share your information in the following situations:

- **Service Providers:** We may employ third-party companies and individuals to facilitate our Services, provide the service on our behalf, or assist us in analyzing how our service is used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

- **Legal Compliance:** We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Data Security

We take reasonable precautions to protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Your payment information is encrypted using Secure Sockets Layer (SSL) technology during transmission. However, please be aware that no data transmission over the internet is guaranteed to be completely secure.

Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to access, correct, or delete your information. If you wish to exercise any of these rights, please contact us at [insert contact email].

Our website uses cookies to enhance user experience. Cookies are small files stored on your device that collect information about your browsing behavior. You can choose to accept or decline cookies through your browser settings. However, declining cookies may prevent you from taking full advantage of the website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically for any updates.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

- **Email: cs@midlifemerchant.com

- **Mailing Address: 8432 Benadum Rd. Carroll, Ohio 43112

Thank you for choosing Midlife Merchant. Your privacy is important to us, and we appreciate your trust in handling your personal information.